Born in India, her family moved to the U.S. Virgin Islands when she was a child. She fell in love with business early on while watching her parents start a new life by opening a jewelry store in St. Thomas. After high school, she attended Rutgers University and eventually went on to become a Registered Dental Hygienist.
In 2013, she launched her first marketing company by breaking a Guinness World Record. With 1,530 participants, they broke the Guinness World Record for the most simultaneous mouthwash swishers at one time. That event, Swish Away Breast Cancer, not only raised awareness for breast cancer and oral hygiene but effectively maximized internal, external, community, digital and social media marketing strategies. Minal’s stunning success solidified her career path in the marketing industry.
As an RDH, her love for marketing found a powerful outlet as she created and refined new ways to connect with existing and potential patients. As a millennial she mined the riches of social media and technology until she found strategies that worked.
Minal is the best-selling author of Why Your Marketing Is Killing Your Business: And What To Do About It.
With over a decade of marketing experience, Minal is a successful speaker, marketing strategist & coach, bestselling author. She loves talking to business owners every day about their goals, and helping them make it happen.
Minal is a proud member of the National Speaker Association, Academy of Dental Management Consultants, AADOM Speaker and Consultant Alliance, Dental Speakers Bureau, Dental Speaker Institute, Board Member for Dental Entrepreneur Woman, and Marketing Faculty for Dental Speakers Bureau.